Practical guide for generating business ideas




How to come up with business ideas? Let's face it head-on. Generating successful business ideas requires a systematic approach and a healthy dose of creativity. Start by identifying a target market or industry that aligns with your passions and interests. Conduct thorough research to understand customer needs, preferences, and market trends. Look for gaps or inefficiencies that you can address with your product or service. Brainstorm ideas that provide unique value or solve specific problems. Evaluate the market potential, competition, and scalability of your ideas. Refine and iterate on your concepts based on feedback from potential customers or industry experts.

Here are some practical steps to help you generate business ideas:

The motivation

First and foremost, it’s important to identify your why. What is motivating you to start a side hustle? Is it to make extra money? Pursue a passion? Gain new skills? Understanding your why will help you stay motivated and focused on your goals.

Once you’ve identified your why, it’s time to brainstorm potential side hustle ideas. This is where you can get creative and think outside the box. Consider your skills, interests, and hobbies. Can you turn any of these into a profitable side hustle? Are there any gaps in the market that you could fill?

If you’re more entrepreneurial, starting a small business may be the way to go. This could be anything from selling products on Etsy to starting a mobile car detailing service. The possibilities are endless, but it’s important to do your research and ensure there is a market for your product or service.

One thing to keep in mind is that starting a side hustle is not a get-rich-quick scheme. It takes time, effort, and dedication to build a successful business. It’s important to stay motivated and not get discouraged if things don’t take off right away.

It’s also important to recognize the potential downsides of starting a side hustle. Depending on the nature of your business, there may be legal or tax implications that you need to consider. It’s a good idea to consult with a lawyer or accountant to ensure you’re following all necessary regulations.

In terms of comparing mainstream ideas, there is often a lot of hype around dropshipping and multi-level marketing (MLM) schemes as potential side hustles. While these can be lucrative, they often require a significant investment upfront and may not be sustainable long-term. It’s important to do your research and carefully consider the risks before investing in these types of businesses.

Type of businesses / ideas

To begin the process of generating and evaluating business ideas, it is crucial to first determine the type of business you aim to establish. This is an essential question to answer since some concepts may not necessarily be bad, but may not align with the specific type of business you wish to create.

There are two main types of businesses: startups and humble businesses, which are also referred to as lifestyle businesses, side projects, side businesses, or bootstrapped businesses. Startup ideas aim for rapid growth, while humble businesses prioritize making a profit from the beginning and are content with steady progress. Humble businesses offer a dependable and stress-free source of income for the owner. Although startups may be more attractive, it's recommended that beginners concentrate on humble business ideas because smaller objectives are more likely to succeed. Humble businesses provide fast feedback and enable the establishment of various income streams.

Side Hustle examples

One of my favorite type of hustle is selling products on Etsy. If you have a hobby or are better than others on creating something, selling it may be the best way create some passive income. It can be of course a lot of work, but with time you will become better and faster at doing it. It’s important to keep in mind the optimization and automatization of the processes, only like this you could grow. Just like this you could end up doing what you enjoy and earn some money with it.

Another side hustle you could try is freelance writing. If you have a background in journalism or you are comfortable writing, be sure there is a demand for content writers online. It may be challenging at first to find your first clients, but once you have a portfolio and build some reputation the clients will come more and more. Like this you will be able to earn a decent income working from home.

One piece of advice I have for those considering a side hustle is to not be afraid to pivot if something isn’t working. If you’ve invested time and money into a business idea and it’s not taking off, it’s important to be willing to adapt and try something new. This can be a valuable learning experience and may lead to a more successful venture in the long run.

Below you can find some more examples with rating for ease of starting and potential revenue. Keep in mind that the ease of starting and potential revenue may vary depending on factors such as location, market demand, and individual skills and experience. It's important to thoroughly research and assess the viability of any side hustle before investing time and resources into it.

Side Hustle Description Ease of Starting Potential Revenue
Freelance Writing Writing articles, blog posts, or social media content for clients. 8/10 7/10
Virtual Assistant Providing administrative or technical support to clients remotely. 7/10 6/10
Pet Sitting Caring for pets while their owners are away. 6/10 4/10
Lawn Care Mowing lawns and performing basic landscaping services. 5/10 5/10
Home Cleaning Cleaning homes or apartments for clients. 7/10 6/10
Personal Training Providing fitness instruction and coaching to clients. 8/10 8/10
Photography Taking photos for clients, such as for weddings, events, or businesses. 6/10 7/10
E-commerce Selling products online through platforms like Etsy or Amazon. 9/10 9/10
Social Media Managing social media accounts for clients, including content creation and scheduling. 7/10 6/10
Consulting Providing expert advice and guidance to clients in a specific industry or area of expertise. 8/10 9/10

Brainstorming process:

Generating a viable business idea can be a challenging process, but by following these practical steps, you can increase your chances of success. Remember to be creative, do your research, and stay open to new ideas and perspectives.

  1. Identify a problem. One of the best ways to generate business ideas is to identify a problem that needs to be solved. Consider your own experiences and the challenges you face on a daily basis. Are there products or services that you wish existed? Are there inefficiencies or gaps in the market that you can fill?
  2. Design thinking is a powerful technique that can greatly enhance the brainstorming process. It revolves around a human-centered approach, emphasizing empathy, collaboration, and experimentation. Design thinking encourages individuals to deeply understand the needs and desires of users or customers, enabling them to identify valuable insights and opportunities. This technique involves several stages, including empathizing, defining the problem, ideating, prototyping, and testing. By following this iterative process, participants can generate a wide range of creative ideas, explore different perspectives, and refine solutions based on feedback. Design thinking fosters a mindset of curiosity and open-mindedness, allowing for innovative problem-solving and the development of meaningful, user-centric outcomes.
  3. Research the market. Once you have identified a problem, research the market to see if there is a demand for a solution. Look for competitors and analyze their strengths and weaknesses. This will help you determine if there is room for your business in the market and how you can differentiate yourself from your competition.
  4. Explore your passions and interests. Starting a business can be a long and challenging process, so it is important to choose an idea that you are passionate about. Consider your hobbies, interests, and skills. What are you knowledgeable about? What do you enjoy doing? These can be great starting points for generating business ideas.
  5. Consider emerging trends. Stay up-to-date on emerging trends in your industry and in the wider business world. Are there new technologies or innovations that could create new opportunities? Are there changes in consumer behavior or preferences that you can capitalize on?
  6. Using Brainstorming Techniques. Once you have identified a problem or opportunity, the next step is to generate a large number of potential business ideas. There are several brainstorming techniques that can help you do this. One technique is mind mapping, which involves creating a visual diagram that shows the relationships between different ideas. Another technique is word association, which involves generating a list of related words and then using those words to generate new ideas. Random word generation is another technique, which involves choosing random words and then using those words to inspire new ideas.
  7. Brainstorm with others. Don't be afraid to bounce your ideas off of others. Talk to friends, family, and colleagues about your business concept and get their feedback. You may be surprised at the insights and perspectives they can offer.
  8. Filtering Ideas. Through Criteria After generating a large pool of ideas, the next step is to filter them through various criteria, such as market demand, feasibility, and personal interest. It is important to consider the potential market size and competition for each idea, as well as the resources and skills required to implement it. One approach to filtering ideas is to create a matrix that evaluates each idea based on its potential for success.

Resources

In terms of references and studies, there are many resources available for those interested in starting a side hustle. The book “The $100 Startup” by Chris Guillebeau is a great resource for those looking to start a business with minimal investment. The website Side Hustle Nation also offers a wealth of information and resources for those interested in earning extra money on the side.

There have also been studies on the benefits of side hustles. A survey by Bankrate found that over 44 million Americans have a side hustle, with the majority of them doing it for extra income. Side hustles can also provide opportunities for personal growth and skill development.

In conclusion, starting a side hustle can be a great way to supplement your income or pursue a passion. It’s important to identify your why, brainstorm potential ideas, create a plan, and stay motivated. While it takes time and effort, the potential for earning passive income and personal growth makes it a worthwhile endeavor.

It is important to approach this process with an open mind, to be persistent in your efforts, and to seek feedback and advice from others along the way. As the saying goes, "If at first, you don't succeed, try, try again."

A more extensive list of resources you can find below.


  1. "The Lean Startup" by Eric Ries - a guide to building a successful business using a lean approach that prioritizes experimentation, iteration, and customer feedback.
  2. "Zero to One" by Peter Thiel - a book that teaches aspiring entrepreneurs how to create a new product or service that is completely unique and has the potential to dominate a market.
  3. "The 4-Hour Work Week" by Tim Ferriss - a guide to creating a lifestyle business that provides passive income and allows for more free time and flexibility.
  4. "Business Model Generation" by Alexander Osterwalder and Yves Pigneur - a tool for creating and refining a business model, including identifying customer segments, revenue streams, and cost structures.
  5. "The $100 Startup" by Chris Guillebeau - a practical guide to starting a business with minimal investment and creating a profitable side hustle.
  6. "How to Win Friends and Influence People" by Dale Carnegie - a classic book on interpersonal communication that can be applied to building relationships with customers, investors, and partners.
  7. "Crush It!" by Gary Vaynerchuk - a motivational book that encourages readers to pursue their passions and turn them into profitable businesses through social media and personal branding.
  8. "Start With Why" by Simon Sinek - a book that emphasizes the importance of starting a business with a clear purpose and mission, and communicating that purpose to customers and employees.
  9. The Harvard Business Review - a respected business publication that features articles on a wide range of topics, including entrepreneurship, leadership, and innovation.
  10. SCORE - a nonprofit organization that provides free business mentoring and resources to entrepreneurs, including workshops, webinars, and templates for business plans and financial projections.
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